Well-known flavors of DOBRO products in new, transparent packaging
All fans of DOBRO products will soon be able to find their favorite meat delicacies on the shelves of retail chains in a new, refreshed edition - completely transparent packaging.
In accordance with the global trends and the company's vision to bring the entire production process, including the final product, as close and transparent as possible to the consumer - the recognizable black packaging of DOBRO cold cuts will replace completely transparent packaging.
When buying a product, one of the important factors is the appearance of the product, and the ability for the customer to look at the product from all sides and see exactly what he is buying. The transition to fully transparent packaging further confirms the philosophy that we believe in the quality of the products we produce.
DOBRO won the Cropak award in 2018 in the Save food category, where a series of cold cuts was recognized as the best example of packaging that preserves food on the Croatian market. Slices are packaged in packaging characterized by the use of a modified atmosphere of the packaged product and packaging material with exceptional barrier properties, which extend the shelf life and prevent food spoilage. In order to continue these trends, and aware of the importance of preserving the environment and the need to develop sustainable packaging, as part of this project we have reduced the share of plastic in packaging and further increased the recyclability of packaging.
It is important to note that the recipe and recognizable quality of DOBRO products remained the same and the products were still made without flavor enhancers, artificial colors, soy and gluten. They are produced without smoking from the highest quality raw materials and have a characteristic mild and juicy taste.
DOBRO durable meat products are produced in the heart of Slavonia and are part of the Žito group, a large Slavonian family that, in addition to DOBRO, boasts brands of food products such as Tena oil, Tena flour and semolina and fresh eggs. Among other things, Žito is one of the largest pig producers in Croatia, with 8 pig farms and its own animal feed factory Vitalka. Production traceability was completed in 2016 with the construction of the most modern plants for the production of cured meat products in the region.